Ari Koufos
REALTY EXECUTIVES | 617-799-8948 | ari@arikoufos.com


Posted by Ari Koufos on 1/21/2020

Listing a home may be simple. In fact, if you know what it takes to craft an engaging house listing, you could speed up the property selling journey.

Now, let's take a look at three tips to ensure you can create an effective home listing.

1. Evaluate Your Home's Strengths and Weaknesses

Your home likely has served you well, but it may be far from perfect. However, if you analyze your house from a buyer's perspective, you can understand your residence's strengths and weaknesses and craft your property listing accordingly.

Oftentimes, it helps to make a list of your home's strengths and weaknesses. You may want to allocate time and resources to correct any problems with your house, too. That way, you can transform a home weakness into a strength before you finalize your property listing.

Don't forget to accentuate the positive aspects of your home in your property listing as well. If your home boasts an amazing outdoor swimming pool, for instance, you may want to include details about your pool in your house listing. Or, if you recently improved your home's roof, you may want to highlight this upgrade in your property listing.

2. Be Honest

There is no need to stretch the truth in your home listing. And if you fail to provide buyers with accurate information about your house, you may struggle to enjoy a fast, profitable home selling experience.

Ultimately, it is important to provide buyers with the information they need to determine if your house matches their expectations. With an honest approach to a house listing, you can empower buyers with the insights they need to decide whether to pursue your residence.

3. Include High-Resolution Images

Your home listing should include relevant information about your residence, along with high-resolution images of different areas of your house. Because if you can show buyers the true beauty of your residence, they may fall in love with your house right away.

Before you take pictures of your home, you should clean your residence and remove clutter. You also may want to hire a real estate photographer who can capture amazing images that you can incorporate into your home listing.

Lastly, as you get set to list your house, you may want to hire a real estate agent. This housing market professional knows how to craft an effective home listing, and as such, can help you promote your residence to the right groups of buyers.

In addition, a real estate agent takes the guesswork out of selling a house. If you are unsure about how to proceed at any point during the home selling journey, a real estate agent is happy to assist you.

For a home seller who want to accelerate the property selling journey, creating an effective house listing is ideal. Thanks to the aforementioned tips, you should have no trouble crafting a home listing that hits the mark with buyers. As a result, you could use your listing to stir up significant interest in your house and enjoy a successful home selling experience.





Posted by Ari Koufos on 10/29/2019

Looking to sell your condo? With assistance from a real estate agent, you can maximize the value of your property.

When it comes to selling a condo, hiring a real estate agent is a must. This housing market professional will set up condo showings, negotiate with condo buyers on your behalf and much more.

As a condo seller, it is important to do everything possible to get the best price for your property. And if you understand what it takes to find the right real estate agent, you may be able to streamline the condo selling journey.

Ultimately, there are many factors that condo sellers need to consider when they evaluate a real estate agent, including:

1. Condo Selling Experience

It is essential to hire a real estate agent who possesses condo selling experience. This housing market professional can take the guesswork out of selling a condo.

A real estate agent with condo selling experience will promote your residence to the right groups of property buyers. This will ensure your condo will stir up plenty of from interest from property buyers as soon as it becomes available.

Plus, a housing market professional can teach you about the real estate sector and help you plan accordingly. He or she will ensure you can avoid any potential hurdles as sell your condo too.

2. Communication Skills

Does a real estate agent go above and beyond the call of duty to stay in touch with condo sellers? If not, he or she may struggle to sell your condo.

A real estate agent should keep you informed at each stage of the condo selling journey. This housing market professional also should respond to your condo selling concerns and queries without exception.

Perhaps most important, a real estate agent should be unafraid to be honest with you. With an honest real estate agent at your side, you can receive unbiased condo selling recommendations and make informed choices throughout the condo selling journey.

3. Client Referrals

How do past condo sellers rate a real estate agent? Ask a real estate agent for client referrals, and you can receive unparalleled insights into what it's like to work with this housing market professional.

Client referrals are great tools to help you decide whether a particular real estate agent is the best person to guide you along the condo selling journey. These referrals can provide you with insights into a real estate agent's professional demeanor and personality that you may struggle to obtain elsewhere. As a result, client referrals may prove to be exceedingly valuable to condo sellers.

If you need help selling a condo, allocate the necessary time and resources to hire a real estate agent you'll be glad you did. Real estate agents are available nationwide and understand what it takes to sell a condo in any housing market. Therefore, working with a real estate agent may help you speed up the condo selling process and optimize the value of your property.





Posted by Ari Koufos on 10/15/2019

For those who plan to list a house in the foreseeable future, it often is beneficial to track the real estate market. By doing so, a home seller can identify real estate market patterns and trends and quickly address any potential property selling hurdles.

Now, let's take a look at three tips to help you analyze housing market data so you can accelerate the property selling journey.

1. Review the Prices of Recently Sold Houses in Your Area

Check out the prices of recently sold houses in your city or town. That way, you can find out whether sellers are accepting offers to purchase at or above their initial home asking prices.

Furthermore, it may be a good idea to see how your house ranks against recently sold residences. With this housing market data in hand, you may be better equipped than ever before to establish a competitive initial asking price for your home.

2. Determine How Quickly Houses Are Selling

As a home seller, you should find out whether you're preparing to enter a buyer's or seller's market. If you look at how quickly houses are selling in your city or town, you can distinguish a buyer's market from a seller's one.

In a buyer's market, you will find many sellers and few buyers. Conversely, in a seller's market, there is an abundance of buyers and few sellers.

The differences between a buyer's and seller's market are significant. If you understand whether you're getting ready to sell your home in a housing market that favors buyers or sellers, you can determine how to price your residence so it will generate plenty of interest from buyers. And as a result, you may be able to streamline the home selling journey.

3. Assess the Prices of Homes That Are Similar to Your Own

Your home may be one of many available to property buyers. Thus, you should review the prices of houses in your city or town that are similar to your own. This housing market data will help you narrow the price range for your residence.

Also, you may want to review rival home sellers' property listings and see how these sellers promote their residences to prospective buyers. Because if you can find ways to differentiate your home listing from competitors', you could boost the likelihood of a successful house selling experience.

As you prepare to add your house to the real estate market, you may want to hire a real estate agent as well. A real estate agent will offer recommendations so you can enhance your residence both inside and out and help you establish a competitive initial home asking price. Plus, a real estate agent will help you review an offer to purchase your home and determine the best course of action.

Take the guesswork out of selling your house use the aforementioned tips, and you can monitor the real estate market and use housing sector data to simplify the property selling journey.





Posted by Ari Koufos on 9/3/2019

Do you know how to get your house ready for the real estate market? If not, you may miss out on opportunities to showcase your home to the right buyers. Perhaps even worse, you may struggle to maximize your home sale earnings.

When it comes to selling your house, it usually helps to plan ahead. Fortunately, we're here to help you do just that.

Now, let's take a look at three tips to help you get your house ready to sell.

1. Clean As Much As Possible

Let's face it a messy kitchen, bathroom or bedroom is an eyesore. And if you fail to clean your house prior to listing it, you risk alienating buyers time and time again.

Cleaning is a necessity for home sellers, regardless of a house's age or condition. If you allocate time and resources to ensure each room in your home looks pristine, you can increase the likelihood that your residence will make a positive first impression on buyers.

Mopping the floors, wiping down walls and taking a room-by-room approach to home cleaning generally is recommended. In addition, if you need extra assistance, you can always hire a professional home cleaning company.

2. Perform Home Exterior Maintenance

Although you may spend a lot of time cleaning your house's interior, you shouldn't forget about your home's exterior as well.

Ultimately, how your home's exterior looks may dictate how quickly your residence sells. If your house boasts a beautiful front lawn and immaculate exterior, a buyer may fall in love with your home instantly. Conversely, if your home's front lawn is uncut and your house's siding is damaged, your residence is unlikely to impress potential buyers.

When it comes to home exterior maintenance, it helps to do as much as you can. Trim the front lawn, repair damaged home siding and perform assorted home exterior maintenance. By doing so, you can immediately bolster your house's curb appeal.

3. Remove Clutter

Over the years, you may have collected a lot of items. But these items may make your house appear smaller than it actually is something that all home sellers should try to avoid.

If you have a large collection of clutter, you may want to consider selling or donating various items. Or, you can always rent a storage unit for assorted belongings and move these items to your new residence after your current house sells.

Clearly, there are many ways to prepare your house for the real estate market. If you want to ensure the best-possible results from the home selling journey, you may want to reach out to a real estate agent too. This housing market professional can guide you along the home selling journey and ensure you can get the support you need to achieve your desired goals.

Start getting your house ready to sell use the aforementioned tips, and you can quickly and effortlessly enhance your residence before you list it.





Posted by Ari Koufos on 6/4/2019

The good news: a homebuyer has made an offer on your house and is ready to purchase it as quickly as possible. On the other hand, there's the bad news: this homebuyer has many requests that need to be fulfilled to finalize a home sale.

Unfortunately, a stubborn homebuyer can put a home sale in jeopardy. But a home seller who understands how to deal with a stubborn homebuyer effectively may be able to boost his or her chances of a seamless property sale.

Now, let's take a look at three steps that every home seller can use to deal with a stubborn homebuyer:

1. Focus on the End Results

For most home sellers, the end goal of selling a home is getting the best price for your residence, regardless of the current real estate market's conditions. As such, if you remain focused on your ultimate goals, you may be better equipped than others to deal with a stubborn homebuyer.

If a stubborn homebuyer submits a variety of requests, allocate the necessary time and resources to consider each request closely. Then, if you find the requests are overwhelming, you can always submit counter-proposals.

Lastly, don't forget that you can always walk away from a home selling negotiation that appears to be going nowhere. And remember, if a negotiation with a stubborn homebuyer goes south, you can relist your residence and restart the home selling journey.

2. Consider the Homebuyer's Perspective

Why is a homebuyer acting stubborn? Open the lines of communication with a homebuyer, and you may be able to find out the root of a property buyer's stubbornness and proceed accordingly.

A homebuyer may have concerns or questions about buying your residence. Fortunately, if you maintain open lines of communication with a homebuyer, you can address these concerns and questions without delay.

Also, be aware of the homebuyer's perspective as you proceed along a property selling negotiation. Although a homebuyer may make requests along the way, it is important for you and a property buyer to find common ground. If you feel uncomfortable with a homebuyer's requests, you should be unafraid to walk away from a home selling negotiation altogether.

3. Ask a Real Estate Agent for Extra Help

If you're unsure about how to approach a stubborn homebuyer, there is no need to worry. Conversely, meet with an expert real estate agent, and you can find out how to move one step closer to getting the best price for your residence.

An expert real estate agent will be happy to provide honest, unbiased recommendations about how to collaborate with a stubborn property buyer. Next, you and a stubborn homebuyer can work together to complete a home sale.

Plus, an expert real estate agent may act as a liaison between a property seller and buyer. This housing market professional can learn about both sides and what they are looking for in a home sale and take the necessary steps to deliver the ideal results for all parties involved.

Take the guesswork out of dealing with a stubborn homebuyer use these tips, and you can boost your chances of navigating a successful home selling journey.